Why you should offer DECOCLIM to your clients — and how to sell it effectively

In summary: Why offer DECOCLIM systematically?

The outdoor unit is a real eyesore for 100% of homeowners. Most don’t even know a solution exists to improve aesthetics, protect the equipment and even reduce noise disturbances. DECOCLIM turns a technical component into a visual asset and strengthens your role as an expert advisor. Simply including it in every quote multiplies sales.

When DECOCLIM is integrated directly into the quote, it naturally increases acceptance rates and improves the customer experience.

Result: greater satisfaction, stronger word-of-mouth, additional sales… and a noticeably enhanced professional image.

This guide brings together the key arguments, best practices and answers to common objections to turn DECOCLIM into a real differentiating sales tool.

CONTENTS:

1. Price lever: the methods that truly work

Based on feedback from our top-performing installers, two strategies stand out:

  • Sell at the website’s public price: The customer sees that your price is consistent with the one displayed online. They have no reason to buy elsewhere… and you simplify their life by handling the order, delivery and installation.
  • Use DECOCLIM as a commercial lever: Offering DECOCLIM for a fast signature, or as an alternative to a discount when competing with another installer, is extremely profitable. Example: offering an S-size DECOCLIM displayed at €289 VAT incl. only costs you €180 ex-VAT — much less than an equivalent discount. The emotional impact is far stronger: the customer remembers the “gift”, not the discount.

2. Highlighting the positive impact on your installation

Explain that thanks to the cover, you can install the outdoor unit as close as possible to the indoor unit, which:

  • Reduces piping and connection length: Less trunking, less copper, less labour.
  • Reduces the final cost for the customer: A strong economic argument.
  • Speeds up your installation time: You save time ≠ the customer pays less.

This argument appeals both to logic and to the customer’s budget, and allows you to offer an optimised installation price including a “free” DECOCLIM without reducing your margin, creating real added value.

3. Using visualisation: the most effective tool

Many clients struggle to picture the final result. They see a bulky, noisy and unattractive outdoor unit… but can’t yet imagine how DECOCLIM would improve their space.
The sale is often won the moment they can visualise the installation.

Recommended tools:

  • Before/after photos: Show the difference between a bare outdoor unit and one properly installed with DECOCLIM.
  • Examples of similar installations: House, apartment, light or dark façade, balcony, wall-mounted or floor-mounted… The closer it matches their situation, the easier it is for the client to project themselves.
  • Show the 11 available colours using your colour chart: Seeing the chart physically or through photos helps clients choose the colour that fits their exterior.
  • Show the DECOCLIM offer with our brochures: A credible, structured support that reinforces your expert positioning and speeds up decision-making.

4. Reassuring on quality

Many clients have trouble visualising the product.

Your role: make quality tangible.

Technical points that instantly reassure:

  • 100% powder-coated aluminium or exotic hardwood (class 4)
  • 10-year warranty (aluminium) and 2 years (wood)
  • Resistant to rust, UV, weather and marine environments
  • Zero maintenance
  • Built to last in any conditions
  • Compatible with all brands and installation configurations

This is not just an aesthetic accessory: it is a technical, long-lasting piece of equipment designed to stand the test of time. With your guidance, the client immediately understands that the price reflects real quality and longevity.

5. Reassuring on the brand: a decisive factor for homeowners

Homeowners place great importance on brand reliability, especially for a visible, durable element integrated into their home.

Key points to highlight:

  • French company based in the Var region
  • Pioneer brand in outdoor-unit protection solutions for over 10 years
  • Hundreds of thousands of units sold
  • Products approved and used by HVAC professionals
  • Responsive, human customer service based in France

Benefit: removes hesitation, strengthens trust and speeds up the buying decision.

6. Common objections: what clients think and how to respond

Objection 1: “It’s expensive just to hide an AC unit.”

Response: “It’s not just a cover: it’s a durable aluminium protection with a 10-year warranty. It extends the lifespan of the machine, improves the appearance of the installation and significantly reduces visual and noise disturbances.”

Objection 2: “I’m afraid it will block the airflow.”

Response: “The louvered-slat design was engineered to fully respect the airflow. It is the only solution tested and certified by a bailiff. You can protect and enhance your outdoor unit without affecting performance.”

Objection 3: “I’d rather wait before deciding.”

Response: “Installing it now guarantees a better price and a clean finish at the end of the job. Doing it later would require a second visit, which increases costs.”

If you encounter other objections, our sales team is available to help, answer questions and provide additional arguments if needed.

In conclusion:

Offering DECOCLIM means providing real added value for your customer and your installation.

Why it is a win-win choice:

  • A neat, durable and aesthetic installation: Each installation is designed to integrate perfectly into its surroundings, meet regulations and enhance the overall appearance.
  • A more satisfied, loyal and recommending customer: A happy customer recommends your work and becomes a true ambassador of your expertise.
  • A more efficient and profitable installation: You save time, reduce additional visits and improve overall efficiency — beneficial for both you and your client.
  • A durable, high-quality product: High-grade aluminium, a 10-year warranty and French manufacturing make it a long-term investment that reflects your professionalism and ensures long-lasting installations.

DECOCLIM is not just an accessory. It is the natural extension of any air-conditioning or heat-pump installation, a choice that protects, enhances and secures your client’s investment while showcasing your expertise.